This might seem like a dumb question, but I have always seen Harbor Freight as a source of decent quality, but not fancy tools. Stuff to the get the job done lacking in spit and polish as it were.
They seem to be doing away with their old house brands, and bringing in new ones that are certainly prettier, but they are still Harbor Freight house brands, and are being sold at close to Rigid and Hitachi prices in some cases...
How well could this approach possibly work for them? I mean there is the market niche for affordable basic tools that they, and to a lesser extent, Northern Tools both fit, and both seem to be walking away from.
I don't get it.
They seem to be doing away with their old house brands, and bringing in new ones that are certainly prettier, but they are still Harbor Freight house brands, and are being sold at close to Rigid and Hitachi prices in some cases...
How well could this approach possibly work for them? I mean there is the market niche for affordable basic tools that they, and to a lesser extent, Northern Tools both fit, and both seem to be walking away from.
I don't get it.
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