online store or brick/mortar store doesn't mater, these companies are in competition with each other. If you can't compete, then you go out of business. The better deal will win out. Especially in this day of 2 day shipping.
As was mentioned, I stopped considering it unethical when I opened a "new" tool and found that only the shrinkwrap was new. The box had been retaped, and the tool inside was damaged. Wasted my time and energy, not to mention the gas money. Since then I delight in "ripping off" the box stores.
I would feel diferent if it were a mom and pop, but how many of those are left now a days.
As was mentioned, I stopped considering it unethical when I opened a "new" tool and found that only the shrinkwrap was new. The box had been retaped, and the tool inside was damaged. Wasted my time and energy, not to mention the gas money. Since then I delight in "ripping off" the box stores.
I would feel diferent if it were a mom and pop, but how many of those are left now a days.

LCHIEN
Loring in Katy, TX USA
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