picking up some Benjamin Moore Aura paint today

[Cheeky]

i'll let you know how it fares.

what excites me off hand: the eco friendly aspect is numero uno. and the claim that it covers better (we know how that usually turns-out), and the seemless touch-up.

what turns me off: the $50 price

[Tom Slick]

I the entire interior of my house is painted with sherwin williams harmony paint which is similar. I really like that it has no smell and covers extremely well with tons of pigment.

Zero VOC does improve interior air quality by having much less offgassing of chemicals but don't be fooled by "zero voc" being more eco friendly or less toxic. VOC is only a measure of the compounds that evaporate into the air. if they sink they are not considered a VOC. acetone is an example of a zero VOC solvent but it is very toxic.