Over the years I've been really frustrated with Apple. Not to start a flame war, but between 1984 and 2001 they had the opportunity to be a real competitor to Windows. But their advertising was totally lame. Artsy ads in a few slick magazines that said nothing about what the machine could *do*. This at a time when their OS was superior in many ways. They let people tag their machines as "game machines," and "Macintrashes"
People won't buy your product if they don't know its features and advantages.
Same thing with Ryobi. As far as I know they never got any of the WW magazines to test or evaluate the BT3X00. They never went to trade shows, never placed any meaningful ads. One of the highest forms of advertizing is to show your potential customers the features and advantages your product has. Instead they relied on the guys in the Tool Corral to be able to demonstrate what the machine could do. As if.
BTW, since Jobs returned and especially since OSX, they're getting the idea, and guess what: The Mac market share has doubled in just the last year or so.
[Once again, please no flame wars about Apple and the Mac. The point I want to make is about Ryobi and how their lame/nonexistant advertising and marketing doomed the product.]
People won't buy your product if they don't know its features and advantages.
Same thing with Ryobi. As far as I know they never got any of the WW magazines to test or evaluate the BT3X00. They never went to trade shows, never placed any meaningful ads. One of the highest forms of advertizing is to show your potential customers the features and advantages your product has. Instead they relied on the guys in the Tool Corral to be able to demonstrate what the machine could do. As if.
BTW, since Jobs returned and especially since OSX, they're getting the idea, and guess what: The Mac market share has doubled in just the last year or so.
[Once again, please no flame wars about Apple and the Mac. The point I want to make is about Ryobi and how their lame/nonexistant advertising and marketing doomed the product.]
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