Hardly the same thing. An auction is the sale of goods to the highest bidder once the auction is closed the sale is final.
I think Jeff is in the right here. If I bought a tool at home depot and then found out that Lowes had the same thing $10 cheaper- I would return it to Lowes and go to home depot if it was that big a deal. I don't expect stores to match prices after the sale. However, I may take advantage of their return policy if the prices are cheaper elsewhere. And sometimes I'll give the store a chance for my business by making them aware of the lower price and seeing if they want to match it. However, if they don't- no biggie. I have a choice in where to shop.
In Jeff's case, the return policy is....no policy. I may be mistaken, but I think Ebay clearly states that bids are binding contracts and that you should not bid unless you are certain. They make no mention of return policies. Jeff, I assume, made no mention of a return policy. Now if he misrepresented the item, that would have been breaking the contract (if I you describe a chevy and I exchange the promise of $1000 for a promise to receive that chevy and you send me a ford- you have not fulfilled the contract). Jeff has lived up to his contract. The fact of the matter is that it is hard to rip someone off when they are bidding. They revealed their true value for that item.
I would just ask her why she bid $255 if she thought it was too high? She cannot answer this and not provide useful info if this goes to ebay. She'll probably say, "I didn't know it wasn't worth that". Well, it was worth that to her at that moment. It is not her fault she didn't do research and see what other values people placed on the item.
Good luck Jeff. I'm not a big fan of Ebay....

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